Prof. John Amaechi OBE, MIScT CSci receives the Integrity & Impact Award 2023

A headshot of Professor John AmaechiProf. John Amaechi, Activity Alliance Vice President, an IST Member and CSci has received the Integrity & Impact Award in association with InsightX at the FEVO Sport Industry Awards 2023. 

The award recognises individuals who have made a significant impact on society while demonstrating a high level of integrity and ethical behaviour and the award highlights John’s significant work in educating the sports industry about discrimination and encouraging athletes to use their voice for good.  

John, a former NBA player, who played for the Cleveland Cavaliers, Orlando Magic, and Utah Jazz during his NBA career, has since focused on his work as a consultant and author. He has written several books, including “Man in the Middle,” which discusses his experiences as a gay athlete and the challenges he faced during his career. 

In addition to his current work in psychology, John is also known for his philanthropic efforts. He founded the Amaechi Performance Systems, which provides training and support for individuals and organisations looking to improve their performance. He has also been involved with several charitable organisations, including the Special Olympics and the Human Rights Campaign. 

The Integrity & Impact Award is a fitting recognition for John’s many accomplishments. His work as a consultant, author, and philanthropist has had a profound impact on many people’s lives, and he has always demonstrated a commitment to ethical behaviour and integrity. His example serves as an inspiration to us all. 

“I’ve presented this award previously and it never occurred to me that I’d be in contention to win it. I was an average NBA player, so I’m unlikely to pick up sporting awards that are related to actually being good at sport. So it’s quite nice to pick up an award that sits in the sweet spot of my values, principles and ethics.” – John Amaechi